This Semrush Tutorial will show you exactly how to grow your brand in 2025 by boosting visibility in both traditional search results and AI search.
First, you’ll see how to access Semrush’s new SEO Toolkit with an exclusive 14-day free trial, and learn how to navigate its reorganized toolsets without feeling overwhelmed.
Next, you’ll discover the Rocket Reach Triangle with its 3 Cs—Content, Connections, and Corrections—which will guide you through keyword research, backlink building, and fixing technical SEO issues that impact both Google and AI visibility.
Then, you’ll learn how to use the Keyword Magic Tool, Organic Research, and Keyword Gap Tool to find easy-win keywords, uncover content gaps, and build a strategic content plan that positions you as the go-to expert in your niche.
Afterward, you’ll see how to audit your backlink profile, recover lost links, and use the Backlink Gap Tool to target authoritative sites for outreach, increasing both search rankings and AI citations.
Finally, you’ll run a Semrush Site Audit to catch crawl errors, implement AI-friendly fixes like llms.txt, and track your performance over time using traffic trends, keyword rankings, and AI visibility metrics.
Host: David DeWinter
Sponsor: Semrush
Kevin Stratvert 